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DAYTONA BEACH, Fla. – Chevrolet is looking at new ways to connect with NASCAR fans in the wake of substantial cutbacks and a re-evaluation of all spending in the wake of federal assistance given to struggling parent company General Motors, the manufacturer’s racing representative says.
DAYTONA BEACH, Fla. – Robby Gordon expects Tony Stewart to be competitive in his new role as a NASCAR Sprint Cup owner/driver but sees some notable differences in the way Stewart’s new operation compares to his own.
Is Jimmie Johnson the man to watch once more? Or will he face a challenge from Carl Edwards or Kyle Busch – or someone else – once again?
DAYTONA BEACH, Fla. – Rick Hendrick can’t control how many fans sit in the stands or how many watch races on television.
Fox’s broadcast of Saturday night’s Budweiser Shootout at Daytona International Speedway earned a 4.0 overnight rating from Nielsen Media Research and a 7 market share, Street & Smith’s SportsBusiness Daily reports.